Privacy Policy

Sky Nexus Digital Pty Ltd ("Sky Nexus", "we", "us", or "our") operates the website skynexus.digital (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

We are committed to protecting your privacy and complying with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and the General Data Protection Regulation (GDPR) where applicable.

By using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Service.

1. Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, business name, and mailing address
• Business Information: Company details, website URL, industry, and business size
• Communication Data: Information contained in or relating to any communication you send to us
• Marketing Preferences: Your preferences in receiving marketing communications and details about how you engage with them

2. Automatically Collected Information

When you visit our Service, we automatically collect certain information, including:

• Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages
• Device Information: Device type, unique device identifiers, and mobile network information
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to track activity and store information
• Analytics Data: Website performance metrics, user behavior patterns, and conversion data through tools like Google Analytics

3. Information from Third Parties

We may receive information about you from:

• Business partners and affiliates
• Social media platforms (if you interact with us through social media)
• Public databases and data providers
• Marketing and advertising partners

We use the information we collect for various purposes, including:

1. Service Delivery

• Providing, maintaining, and improving our SEO and digital marketing services
• Processing and fulfilling service requests and transactions
• Communicating with you about services, updates, and support
• Creating and managing your account

2. Business Operations

• Analyzing website usage and trends to improve user experience
• Conducting research and development to enhance our services
• Detecting, preventing, and addressing technical issues and security threats
• Complying with legal obligations and enforcing our terms

3. Marketing and Communications

• Sending promotional materials, newsletters, and marketing communications (with your consent)
• Personalizing your experience and delivering targeted content
• Running contests, promotions, and surveys
• Measuring the effectiveness of our marketing campaigns

4. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), our legal basis for processing includes:

• Consent: You have given clear consent for us to process your personal data
• Contract: Processing is necessary for a contract we have with you
• Legal Obligation: Processing is necessary to comply with the law
• Legitimate Interests: Processing is in our legitimate interests and does not override your rights

We may share your information in the following circumstances:

1. Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Cloud hosting providers (e.g., Vercel, AWS)
• Analytics providers (e.g., Google Analytics)
• Email service providers
• CRM and marketing automation platforms
• Payment processors
• SEO and advertising tools

2. Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.

3. Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal requests from government authorities
• Court orders or subpoenas
• Protection of our rights, property, or safety
• Prevention of fraud or security threats

4. With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Security Measures Include:

• SSL/TLS encryption for data transmission
• Secure cloud storage with encryption at rest
• Regular security assessments and vulnerability testing
• Access controls and authentication mechanisms
• Employee training on data protection practices
• Incident response and breach notification procedures

You have certain rights regarding your personal information:

1. Access and Correction

You have the right to access and update your personal information. You can do this by logging into your account or contacting us directly.

2. Data Portability

You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format.

3. Deletion

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, legitimate business purposes).

4. Marketing Opt-Out

You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in our emails
• Updating your communication preferences in your account settings
• Contacting us directly at info@skynexus.digital

5. Cookie Management

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our Service.

6. GDPR Rights (EEA Residents)

If you are in the EEA, you have additional rights including:

• Right to restriction of processing
• Right to object to processing
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority

7. California Privacy Rights (CCPA)

If you are a California resident, you have rights including:

• Right to know what personal information is collected
• Right to know whether personal information is sold or disclosed
• Right to say no to the sale of personal information
• Right to access your personal information
• Right to equal service and price

We use cookies and similar tracking technologies to enhance your experience. Types of cookies we use:

1. Essential Cookies

Required for the website to function properly and cannot be disabled.

2. Performance Cookies

Help us understand how visitors interact with our website by collecting anonymous data.

3. Functional Cookies

Remember your preferences and personalize your experience.

4. Marketing Cookies

Track your activity to deliver relevant advertisements and measure campaign effectiveness.

We retain your personal information for as long as necessary to:

• Provide our services and fulfill the purposes described in this policy
• Comply with legal, accounting, or reporting requirements
• Resolve disputes and enforce our agreements
• Establish, exercise, or defend legal claims

When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policy and applicable laws.

Your information may be transferred to and processed in countries other than Australia. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards, including:

• Standard contractual clauses approved by the European Commission
• Privacy Shield certification (where applicable)
• Other legally approved transfer mechanisms

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on this page
• Updating the "Last Updated" date
• Sending you an email notification (for significant changes)

We encourage you to review this Privacy Policy periodically. Your continued use of our Service after changes constitutes acceptance of the updated policy.